American franchises aren’t just reaching across the globe; foreign franchise opportunities are moving into the American market. Foreign franchises are drawn to the United States because of Americans’ acceptance of franchising as a profitable method of doing business and the vast market that can be reached within one country. Foreign franchises may be more willing to do a joint venture with an American company, but they’re also interested in working with a master franchisee. The United States is a huge market, and foreign franchisors can find various vehicles that will help them tap into it.

Foreign franchises are held to the same standards as American franchises. They must fit the American definition of a franchise and follow American laws. They have to offer a UFOC and register in the 14 states that require it. They attempt to find market advantages and build their brand, just like any other franchise.

International franchising is exhilarating but it has to be approached with the right mindset. It’s definitely not an ego trip. It should be approached carefully, with due diligence. It will always cost you more time than you plan on spending and it will always take you longer. It also will require more energy and money than you anticipate. But international expansion is worth the effort if you’re willing to stay the course. There are great benefits.