Franchise Marketing Mistakes

When marketing campaigns succeed, everyone benefits. Brand recognition increases and traffic to individual franchises increases, too. However, even the best thought-out marketing campaigns can fail. There are a few common mistakes that franchise systems can avoid making to make your franchise opportunities succeed.Using the wrong medium - If your customers are teenagers, they probably won’t [...]

New Franchisees?

Franchising is becoming a more attractive business vehicle for a variety of people, and this diversity is strengthening the franchising community.
Women franchisees are becoming more common. Working with data provided by the U.S. Bureau of the Census, the Center for Women’s Business Research found that as of 2004, there are an estimated 10.6 million privately [...]

Franchise Networking Opportunities

Given that the health of a franchisor’s relationships contributes to the health of the overall system, all franchisees should take part in as many networking opportunities as they can.
The franchise system may provide many of these opportunities. For example, it may have regular workshops, seminars, and meetings for its franchisees. A good franchisor will understand [...]

Trends in Franchises

The franchising way of doing business is growing and you can find franchise opportunities everywhere, there?s no doubt about that. It?s because it’s a win-win situation for those who want to be in business. For franchisors, franchisees provide the capital and manpower needed to grow the business. For franchisees, the franchisor provides a complete system [...]

The franchisor-franchisee Relationship

As franchising continues to evolve as a way for companies to distribute and market their services, the demand for qualified franchisees increases. The ability of a system to maintain a competitive edge depends on the quality of its franchisees. This means that franchisors should have a well developed franchisee recruitment and selection process.
Many of the [...]

Your Franchise is Like a Family

To turn your franchise opportunities into profitable business, you must understand that a franchise system is in many ways like a family. The parent (the franchisor) has its offspring, which are the brother and sister franchisees. Like any family, there are rules that must be followed. When this gets off track, the entire system can [...]

The Franchisee-Franchisee Relationship

Whereas the franchisor-franchisee relationship may be like a parent-child relationship, the franchisee-franchisee relationship has a different dynamic. This one is more like a sibling relationship. Brother and sister franchisees are on a more equal footing. They can be distant or close, rivals or friends. In the best case, they know how to work together to [...]

How to Launch New Franchises in another Country

Franchising for franchising’s sake won’t work in foreign markets. It must be done properly. A franchisor has a number of decisions to make before establishing a toehold in another country. To be successful, the franchisor will need to determine which franchise model it will follow, who it will partner with, and how it will [...]

Dealing With Change and Conflict in Franchise Business

The relationships that make up a franchise system are inherently full of conflict. Franchisees may feel that they’re in competition with one another or that the franchisor isn’t earning its franchise fee or royalty payments.
Franchisees should speak up if they feel that something is going wrong. They can speak to the field representative in the [...]

Bringing a Foreign franchise to the United States

American franchises aren’t just reaching across the globe; foreign franchise opportunities are moving into the American market. Foreign franchises are drawn to the United States because of Americans’ acceptance of franchising as a profitable method of doing business and the vast market that can be reached within one country. Foreign franchises may be more willing [...]

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