Franchises offer all kinds of business opportunities. You can choose from several hundred service orientated franchise businesses, covering nearly every niche market you could think of, plus there are new ones appearing daily.

Selecting the correct franchise opportunity is pivotal to the franchisee’s overall success. Select one which is struggling, or is unstable and problems follow. On the other hand, select one that’s up-and-coming, that has proven methods and plans established, and success is yours for the taking.

This part of the franchising process, far more than any others, is one that potential franchisees must undertake on his or her own. The advice of a franchise consultant can be sought, but their objectivity can sometimes be questionable. No matter what franchise industry is under consideration though, a sound evaluation can be made by asking the following questions…

What is the vision of the company?

How old is the company?

What length of time did it operate independently before becoming a franchisor?

How is the reputation of the brand perceived?

What types of franchises are they offering?

How many franchisees are there in the system?

How many multi-unit franchisees are in the system?

How many franchisees have left the system? Why?

What is the franchise fee and what does it cover?

Is there a royalty fee? If so, ho much is it??

How many years is the franchise arrangement for?

Who is in charge of the company? What are their qualifications?

What training does the franchisor provide? Is on-going support provided?

What is the territory size? Does it provide protected territory?

How are material sourced?

Is financial assistance offered by the franchisor?

Is real estate support provided by the franchisor?

How many employees are needed?

What employee recruitment is offered?

How proven is the marketing plan?

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