I founded a web company that provides help in the form of small business management and accounting software tools and knowledge to thousands of startups and small businesses around the planet and whenever I explain to folks I meet what I do, I often get asked the same question “Given my what I know, how could I use this and make earn cash quickly by becoming a small business consultant”? I am always happy to provide guidance as I am fortunate enough to spend the majority of my day talking to small business owners and workers enthusiastic to tell me about their issues.

This is what I tell them:

The online world is the perfect medium for finding customers and it makes it easy to interact with them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with coaching and help them address key challenges.

Information marketing – package and sell your expertise to businesses through the Internet

What I am about to tell you doesn’t just apply to small businesses. You can repackage and sell your expertise in a multimedia format such as video, audio or documents. The tools to produce superb material are readily available on the web. Creating a course in easy to consume digital formats is now simple and inexpensive. You just have to be prepared to spend a little time learning and practicing with the tools. material] that you can either sell or give away to get your target customer’s attention.

You should start by deciding what you want to achieve. Consultancy and Information marketing can work together and if you do both can be very profitable as the consultancy will provide you with the questions, the answers to which could be turned into content and sold over and over again.

If you are starting from scratch with no customers but have expertise you know would be needed by others then make a two minute video to present yourself and your expertise to your target(s). Unless you know the market precise problem then make the video generic and adhere tothe following format – S.T.A.R (Situation or Task, Action, Result). Be creative and concise. Now deploy the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Always follow this up with a phone call. If you know the specific nature of the potential client(s)problem then don’t make the video public, just put it somewhere away from prying eyeson the Web or even on a disk and post it, again follow up with a call.

This method is ideally suited to situations where you are individually targeting target(s). The one objective you should be constantly pursuing is the creation of a list that you can converse with and sell product to.. Continual interaction with your list will uncover people’s needs that will help you define what to sell. The bigger your list the more opportunities for consulating and selling information products you will discover. If you would like to understand more about how to do this then click on any of the links in this article. I would be delighted to help you.