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Life is all about pursuing one’s dreams in a manner that has integrity. Success is the progressive realization of a worthwhile dream. Some of that dream may involve building a business. You can do this as an employee, as an independent entrepreneur, as a franchisee, or as a franchisor.
Franchisors find that the relationships that connect [...]
In the early years of franchising, when the concept was just being developed, companies sold licenses and took licensing fees when they granted a local businessperson the right to sell its products. Today, licensing has a much different meaning than franchising.
Companies, like soft drink bottlers and distributors, that only license products or services today are [...]
Quite simply, franchising diminishes risk. Established brands have credibility with consumers. Nationwide chains have brand awareness and visibility that has sometimes taken years to develop. Established business and operating systems help franchisees hit the ground running. And federal, state, and International Franchise Association (IFA) regulations ensure that franchisors are legitimate and honourable. All of these [...]
American franchises aren’t just reaching across the globe; foreign franchise opportunities are moving into the American market. Foreign franchises are drawn to the United States because of Americans’ acceptance of franchising as a profitable method of doing business and the vast market that can be reached within one country. Foreign franchises may be more willing [...]