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Franchising for franchising’s sake won’t work in foreign markets. It must be done properly. A franchisor has a number of decisions to make before establishing a toehold in another country. To be successful, the franchisor will need to determine which franchise model it will follow, who it will partner with, and how it will modify [...]

As franchising continues to evolve as a way for companies to distribute and market their services, the demand for qualified franchisees increases. The ability of a system to maintain a competitive edge depends on the quality of its franchisees. This means that franchisors should have a well developed franchisee recruitment and selection process.
Many of the [...]

Quite simply, franchising diminishes risk. Established brands have credibility with consumers. Nationwide chains have brand awareness and visibility that has sometimes taken years to develop. Established business and operating systems help franchisees hit the ground running. And federal, state, and International Franchise Association (IFA) regulations ensure that franchisors are legitimate and honourable. All of these [...]

As you can see, there is a wide variety of franchise opportunities, industries, brands, and agreements. And there is a wide variety of people who become franchisees. Some franchisees want independence. Others like the security of being connected to an established corporation that provides training and backup. Still others just like to grow a business [...]