You are browsing the archives of franchisor.

The problem of gaining insight into a company’s SEM strategy becomes doubly difficult for franchise businesses. For franchises, the integration of a phone tracking solution provides a wealth of information benefiting both the franchisor and the franchisee. Outlining some of the features of this call tracking solution should provide a clearer picture of the power [...]

Life is all about pursuing one’s dreams in a manner that has integrity. Success is the progressive realization of a worthwhile dream. Some of that dream may involve building a business. You can do this as an employee, as an independent entrepreneur, as a franchisee, or as a franchisor.
Franchisors find that the relationships that connect [...]

When marketing campaigns succeed, everyone benefits. Brand recognition increases and traffic to individual franchises increases, too. However, even the best thought-out marketing campaigns can fail. There are a few common mistakes that franchise systems can avoid making to make your franchise opportunities succeed.Using the wrong medium - If your customers are teenagers, they probably won’t [...]

In the early years of franchising, when the concept was just being developed, companies sold licenses and took licensing fees when they granted a local businessperson the right to sell its products. Today, licensing has a much different meaning than franchising.
Companies, like soft drink bottlers and distributors, that only license products or services today are [...]