Franching vs. Licensing

In the early years of franchising, when the concept was just being developed, companies sold licenses and took licensing fees when they granted a local businessperson the right to sell its products. Today, licensing has a much different meaning than franchising.
Companies, like soft drink bottlers and distributors, that only license products or services today are […]

Franchise Business Relationship

Before looking for right Franchise Opportunities to get started, you must understand the nature of franchise business relationship! Federal Trade Commission (FTC) specifies that three key elements must exist in order for there to be a franchise business relationship:
1. The franchisor must grant limited rights to use the company’s trade name, service mark, logo, […]

Franchise Businesses

If you think franchise businesses are just about fast food, think again. Franchise opportunities exist in almost every sector of the economy, from lodging to home repair to educational services. In fact, more than 9.7 million people in the United States alone work in the world of franchising, while the business model is literally becoming […]

The Risks of Franchise

Quite simply, franchising diminishes risk. Established brands have credibility with consumers. Nationwide chains have brand awareness and visibility that has sometimes taken years to develop. Established business and operating systems help franchisees hit the ground running. And federal, state, and International Franchise Association (IFA) regulations ensure that franchisors are legitimate and honourable. All of these […]

Why Not Start Your Own Franchise?

After taking a look at your own skills, the industries and franchise opportunities that interest you, you may be bursting with ideas. One of those ideas may be for a new company or product that’s needed, but not yet brought to market. And, what’s more, you think that it would make a great franchised business. […]

Franchise Marketing Mistakes

When marketing campaigns succeed, everyone benefits. Brand recognition increases and traffic to individual franchises increases, too. However, even the best thought-out marketing campaigns can fail. There are a few common mistakes that franchise systems can avoid making to make your franchise opportunities succeed.Using the wrong medium - If your customers are teenagers, they probably won’t […]

Franchise Networking Opportunities

Given that the health of a franchisor’s relationships contributes to the health of the overall system, all franchisees should take part in as many networking opportunities as they can.
The franchise system may provide many of these opportunities. For example, it may have regular workshops, seminars, and meetings for its franchisees. A good franchisor will understand […]

The franchisor-franchisee Relationship

As franchising continues to evolve as a way for companies to distribute and market their services, the demand for qualified franchisees increases. The ability of a system to maintain a competitive edge depends on the quality of its franchisees. This means that franchisors should have a well developed franchisee recruitment and selection process.
Many of the […]

Your Franchise is Like a Family

To turn your franchise opportunities into profitable business, you must understand that a franchise system is in many ways like a family. The parent (the franchisor) has its offspring, which are the brother and sister franchisees. Like any family, there are rules that must be followed. When this gets off track, the entire system can […]

The Franchisee-Franchisee Relationship

Whereas the franchisor-franchisee relationship may be like a parent-child relationship, the franchisee-franchisee relationship has a different dynamic. This one is more like a sibling relationship. Brother and sister franchisees are on a more equal footing. They can be distant or close, rivals or friends. In the best case, they know how to work together to […]

keep looking »