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Franchising for franchising’s sake won’t work in foreign markets. It must be done properly. A franchisor has a number of decisions to make before establishing a toehold in another country. To be successful, the franchisor will need to determine which franchise model it will follow, who it will partner with, and how it will modify [...]

American franchises aren’t just reaching across the globe; foreign franchise opportunities are moving into the American market. Foreign franchises are drawn to the United States because of Americans’ acceptance of franchising as a profitable method of doing business and the vast market that can be reached within one country. Foreign franchises may be more willing [...]